GREENFIELD

Your Risk-free Gateway to India Expansion

Greenfield aligns your expansion plans with overall strategic goals and provides a risk-free passage to India. Location, talent, infrastructure, governance – we ensure all pieces fall into the right place to help you achieve significant growth.

CaptiveAide’s Greenfield experts –

  • Assess the feasibility of setting up your GCC
  • Identify processes/projects for transition
  • Understand your business case and ROI
  • Setup GCC through incubation, partnerships, acquisition or CaptiveAide's D-BOT model

Strategic Point-of-view

Seamlessly navigate the nuances of Greenfield setup in India

While considering a GCC in India, you might find yourself asking “do we have enough knowledge for GCC setup?” “how much infra and capex investment is needed?” “how will we tackle the cultural differences?” and several similar ones. You might struggle to determine which path to take for entering the Indian market.

CaptiveAide takes care of every single piece in your expansion plans – from feasibility to execution. Our single-window approach helps to validate your GCC decisions, build a risk-managed soft-landing strategy, and setup your GCC with the right entry model.

How it works?

Orchestrate your Expansion with Streamlined Deployment

An unplanned approach to GCC setup leads to disorganized processes, inefficiencies and rework, integration issues, and drives up the cost of setup. A lot of uncertainty prevails, which could derail your expansion plans. You need a careful, structured, and tailor-made approach that can flawlessly mark your footprint in India.

CaptiveAide offers such a risk-free approach with its proprietary Playbook, a framework for customizing complete execution and achieving optimum GCC outcomes. Building from scratch, the Playbook covers the entire spectrum of setting up your entity into 3 phases

Phase 1

Divided into two parts, Phase 1A takes care of the planning and contract from ground up. After assessments and feasibility checks, Phase 1B streamlines the infrastructure & facilities, incorporation, HR, and vendor appointments

It’s time for multiple transitions and stabilizations. This phase encompasses planning, governance & compliance, finance & accounts, facilities & admin, hiring, and optimization.​

The phase of transition, here we achieve complete readiness for your GCC. It comprises planning, handover, governance & compliance for transition, and finance & accounts. ​

Benefits Point-of-view

Launch with Confidence, Operate with Control

Our research suggests more than half of the companies with expansion plans require industry expertise from their GCC partner. Launching with novices often results in challenges like lack of control, culture and communication gaps, compliance issues, infrastructure & admin problems, among several others. 

CaptiveAide is home to seasoned professionals with domain & industry expertise for GCC setup. We eliminate the knowledge gaps related to culture, talent, cost, and infrastructure while setting up an entity for you with complete control over operations. We ensure that you focus on your vision, while we handle the execution.

Risk-managed Launch

Avoid the pitfalls in GCC setup with our greenfield roadmap. Our dedicated experts oversee every step, from vetting out vendors to clear compliance bottlenecks. 

Scale with Ease

Never face infrastructure and resource limitations by partnering with CaptiveAide. We offer on-demand talent acquisition, modular infrastructure, and flexible resource allocation to expand without any hassle.

Stabilized Handover

Transition from setup to ongoing operations with minimal disruptions and zero business impact. We provide comprehensive knowledge transfer and continuous support & optimization to ensure your GCC runs smoothly.

Complete Control

Maintain total control over operations and experience utmost transparency for informed decision-making. Our expertise and guidance enables peak performance of your GCC without any gaps.

client spotlight

Successful GCC Journeys

Risk Free Setup through Run and Build of an India captive entity to leverage India and build globally competitive service models, for one of the world’s leading outsourcing advisory firms.

Our client wished to leverage the advantages of India to be more competitive in the global marketplace for their consulting services. They also had, via an acquisition, an existing entity in India, that developed a proprietary product for the company.

CaptiveAide’s approach was to set up a new, company-owned entity in India and merge the existing entity into the new company.

We helped develop the business case and budgets and used our Entry-Transition-Operate-Transform-Switch (ETOTS) Model to execute the transition plan.

Our work included completing the location study and identifying the right facilities, providing the design for IT infrastructure and employee facilities and ensuring the set-up was ready in time for the first batch of recruits. We deployed our ecosystem partners to provide support across Finance, IT, Administration, Recruitment and HR Administration. We also localized the global HR mandates and policies, developed locally appropriate Role and Compensation structures and provided the core team of managers for the India facility. We also conducted workshops to orient the senior leadership on getting their offshore plan right and also conducted two-way culture workshops

The offshore center provided significant, demonstrable business benefits around operational efficiency and profit uplift to the business. The entire business was eventually acquired and CaptiveAide continued to provide provide local oversight and governance to the India entity till it was acquired and merged into a larger India offshore center.

Blogs and Articles

Impactful insights to maximize your GCC potential

Expand Your Footprint in India, Risk-Free!

BOOK A FREE CONSULTATION CALL

Girish Kamath

Sr. Partner, Head – GCC Operations

30+ years in the Indian IT industry. 18+ years of experience as a Managing Director building and running Global Competency Center (GCC) captives. Built and operationally managed 1800+ resources across multi-city, multi-functional GCC for a leading US gaming company for over 10 years. Subsequently has built 5 additional GCCs in India.

Earlier in his career, he managed large, distributed programs for global customers across Europe and US for a large global IT services company.

Suma Subramanian

Co-founder and Managing Partner

30+ years experience in People Management, Human Resources Strategy, Design, Change Management and Operations. Formerly, Chief People Officer with a leading Infrastructure Management services company and before that, with one of the world’s largest IT services firms, managing HR for their largest business division with 10,000+ workforce and responsible for their key “Best Employer practices” in her corporate HR role

Transitioned captive operations for some of the world’s largest financial institutions. As the HRO Practice Leader, she is responsible for creating the high-performance workplace, creating a work culture that mirrors the GCC parent.

She is an Executive Coach, and is Certified in Change Leadership from Cornell University, a Certified NLP Practitioner, a Lead Assessor ISO9001 & Assessor BS7799

Narayanaswamy H (aka Swamy)

Co-founder and Managing Partner

35+ years of Finance and Operations experience with over two decades of CFO/COO level experience with global companies. Significant experience in Mergers & Acquisitions, raising Capital, post merger Integration

Been an advisor to several global enterprises and their offshore capability centers As CFO for the captive delivery center of one of the largest decision sciences companies, played a key role in growing it to 2000+ people. Prior experience includes setting up MNC subsidiaries including legal, regulatory and compliance matters

Jawahar Bekay

Founder & Managing Partner

Established CaptiveAide in 2016 as a specialist consulting and operations capable firm dedicated to helping companies from outside India to set up their captive entities or what are now called Global Capability Centers or GCC.

35+ years in the global IT industry with over two and half decades as CEO and strategic-level experience with global enterprises and markets. Co-founded one of India’s leading IT services companies in the infrastructure space. Co-founded Asia’s leading internet software development company. Global head of strategy and CEO for Indian captive operations for a $350M IT services company.

He has worked with large F500 and Global 200 clients in successful offshoring strategies both service provider and captive. Has built, acquired, integrated and managed multiple, cross-border companies.

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